How to create a hair care routine for natural black hair

Surprising list of hair care brands that are not blacklisted

Not black owned: Afro hair is unique, beautiful and demanding. However, they are also very different and require different care needs. One of the most difficult questions that many people with afro textured hair ask is: how often should I wash my hair? The answer to this question depends on several factors, such as hair type, porosity and personal preferences. In this post, we will explore how often afro hair should be washed and what to look for when washing your hair.

Shea Moisture: A brand with African roots under multinational leadership

Shea Moisture, known for its range of products specifically for natural, textured hair, was founded by Liberian immigrants Nyema Tubman and Mary Dennis. However, the brand was sold to Unilever, a multinational consumer goods company, in 2017. Despite this change in ownership, Shea Moisture continues to position itself as a brand dedicated to the needs of black consumers.

Carol’s Daughter: From Brooklyn kitchen start-up to L’Oréal property

Similarly, Carol’s Daughter, a brand loved for its natural hair care products. It is no longer owned by black people. Founded by Lisa Price in her Brooklyn kitchen, Carol’s Daughter was acquired by L’Oréal in 2014. Like Shea Moisture, Carol’s Daughter positions itself as a brand dedicated to making products for black women.

The acquisition of these brands by multinational companies has provoked mixed reactions from consumers. While some argue that the acquisitions offer these brands the chance to reach a wider audience and improve product distribution, others fear that the original mission and ethics of these companies could be compromised under new leadership.

There is also the issue of economic empowerment. For many, buying from black owners is more than just a purchasing preference – it’s a political statement. Supporting black businesses is seen as a way to fight systemic racism and promote economic equality. When popular black businesses are purchased by non-black entities, it can be perceived as a blow to these efforts.

The complexity of the discussion about black hair care brands..

The acquisition of these brands by multinational companies has elicited mixed reactions from consumers. While some argue that the acquisitions offer these brands the chance to reach a wider audience and improve product distribution, others fear that the original mission and ethics of these companies could be compromised under new leadership.

All in all ..

The debate surrounding black hair care brands is complex and multi-layered. It raises important questions about representation, economic power and the ethics of consumption. As consumers, it is crucial to educate ourselves about the brands we support and the impact of our purchasing decisions.